Too often, a coffee shop will present you with some over-frothed, bubble milk and call it a cappuccino, or a barperson will turn Kernel into a drink with 50% head. When Josh, cofounder of Shoreditch Works, made the fatal error of attempting to pour some craft beer into Monki Gras host James’ empty water glass, he went onto explain why things like that piss him off so much:
The way you use products matters. The usage of the products, the affordance, the way you engage with the product matters, and the way that people build products should lead you to use them in particular ways. Craft is the thing, which I think, brings all this together. There’s nothing more disgusting than going into a place that serves beer, ordering a nice beer and then they just tip it up and pour a bunch of foamy crap into your glass. It’s this notion of actually treating things that have been made with love with respect and that’s true whether you’re a builder of a service or a consumer of a service. The way you make coffee matters, the experience you have matters, someone has worked really hard to bring you a great product, so lets try and celebrate that by pouring the beer properly.
